Policy support! Yingliang accelerates the "renewal" of life

Xuzhou Daily reporter Liang Mengyu

The air conditioner in my home has been in use for over a decade, but its cooling effect is not very good. I took the opportunity of a subsidy promotion to replace it. On August 27th, Liu Min, who lives in the University Town Community of Quanshan District, came to the nearby JD Five-Star Electrical Appliance Store in Kuangda to select a new air conditioner. Under the impetus of policies, many consumers are considering upgrading their home appliances. The tangible subsidies have brought new vitality to the consumer market.

Since March this year, a number of policies on trade-in for new ones have been successively introduced from the central to local levels, further stimulating the enthusiasm of enterprises and consumers to promote economic circulation and consumption upgrading. Since April, Xuzhou has completed 16,500 transactions of old-for-new home appliances, achieving sales of approximately 100 million yuan. At present, the provincial home appliance trade-in subsidy program has entered the stage of enterprise bidding and application. In our city, enterprises such as Suning.com, JD Five Star Appliance, and Xuzhou Yingliang have already applied.

The demand side has responded frequently, and the supply side has also been making continuous efforts. With the advancement of the trade-in policy, home appliance manufacturers are actively seizing new market opportunities, promoting the green upgrade of the industry, and leading consumers towards a more environmentally friendly and efficient green lifestyle.

As a major investment promotion project of Xuzhou City in 2023, Xuzhou Yingliang Intelligent Technology Co., Ltd. specializes in the manufacturing of air conditioners and other smart home appliances. Construction began in March 2023 and the first set of air conditioners rolled off the production line in just over seven months.

Inside the production workshop, the reporter witnessed a series of busy yet orderly scenes. On a 125-meter-long production line, after going through processes such as punch press, pipe bending, welding, injection molding, assembly, inspection and packaging, one by one, Yingliang air conditioners are sent to the warehouse and dispatched to various places. It only takes 12 seconds for an air conditioner to come off the production line, and one production line can produce over 2,000 sets of air conditioners every day.

I was quite busy a while ago. I was busy from 8 a.m. to 8 p.m. or even 11 p.m., racing against time to fulfill orders. Hu Liangsheng, the general manager of Xuzhou Yingliang Intelligent Technology Co., LTD., said.

In the first half of this year, Xuzhou Yingliang Intelligent Technology Co., Ltd. produced 200,000 sets of complete air conditioners. In the second half of the year, it will further expand its production capacity to meet the supply demands of e-commerce platforms such as Tmall, JD.com, Suning and Pinduoduo. Hu Liangsheng disclosed that the planned production capacity next year will reach twice that of this year.

Recently, a new policy of trading in old products for new ones has been introduced. We still have relatively high expectations. Hu Liangsheng said with great anticipation.

In light of the current market situation, Hu Liangsheng recalled that he had a similar experience from 2008 to 2013. At that time, the economic environment was under considerable pressure. The state introduced policies such as "Home Appliances to the Countryside" and "Energy Conservation for the Benefit of the People" to stimulate consumption. However, in the past, the focus was on activating the new market, but now it is concentrating on the existing market.

As the household appliances used in rural areas back then gradually enter the end of their service life, how to properly handle the used appliances and achieve the recycling of resources has become an urgent problem to be solved. The implementation of the trade-in program not only actively responds to the green development strategy but also opens up a new track for the transformation and upgrading of the home appliance industry.

In addition to directly subsidizing consumers, the state finance has also allocated 7.5 billion yuan to continue supporting the recycling and treatment of waste electrical and electronic products through a "reward instead of subsidy" approach, promoting the healthy development of the industry.

Xuzhou Yingliang Intelligent Technology Co., LTD., integrating R&D, production, sales and after-sales service, recycles and processes used household appliances. Through cooperation with waste recycling stations and waste factories, it has achieved partial conversion of benefits.

"Items like aluminum foil, indoor unit evaporators, and external evaporators have lost their usability and are no longer worth repairing. They should be treated as waste and disposed of." " Hu Liangsheng introduced that the annual income from waste treatment now reaches about 1 million yuan.

Multiple advanced air conditioning complete machine production lines, seven high-end equipment production workshops, three palletizing robots... Through the application of new materials, new technologies and new processes, Yingliang creates a full range of high-quality air conditioning products for users, achieving cost reduction and efficiency improvement.

Exchanging old for new is not only about the iterative upgrade of products, but also about the upgrading of the concept of green living. We are also actively developing new green and energy-saving products and plan to apply for the title of National High-tech Enterprise to enhance the green productivity of the enterprise through innovative energy-saving technologies. Hu Liangsheng said that they will deepen the "trade-in for new" initiative, optimize aspects such as product inventory, management personnel, sales channels, and product structure, and develop more competitive green home appliances to meet the demands of market consumption upgrade and accelerate the improvement of consumers' quality of life.